With over 800,000+ apps in the app stores today, it is crucial to not only focus on the design for your app, but also focus on the importance of marketing your app, not only during launch, but over the course of each year.
Below are 13 key tips for mobile app marketing, which will in turn, help you get more user engagement, mileage and downloads.
1. Mobile app Website
Promote your mobile app on your facility’s website by having prominent app download links for both Apple & Google on your website.
Make your website clear and provide answers to all FAQs about your app in a simplistic manner. Websites should also display contact numbers for further assistance to help your members or visitors instantly with any further questions they may have.
2. Mobile app Review Sites
Make sure the important mobile app review sites for your industry have reviewed your app. There are many mobile app review sites which function in specific industries and areas. Connect with the one’s most important to your market and send your info if they have not already reviewed you.
3. Right forums
Discuss about your apps in right forums and provide download links. Look for the popular forums in your market and get hold of right threads which can gain you more users, and ultimately, more downloads. Answer questions and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who is finding the related solution/s.
4. PR and Media
PR and Media is one of the most important pieces in promoting your app to reaching out to all audiences in your target market. Spend the necessary money, especially during the launch phase, through the PR and media promotions to engage with your audience right off the bat. Media loves stories-especially ones a user can relate to. Connecting with your audience on a more personal level within the media can cause word-of-mouth and social media marketing through your users to gain you some free coverage.
5. Highlight Important Functionality of your app
Highlight what buttons are most important for your audience you use on your app. Whether it’s push notifications, the schedule, membership bar code scanner, etc. These days, people want their information fast and want to know exactly what to look for. Catch their attention right away by highlighting the main usability for the app; the first impression of your app is critical for audience retention.
6. Reach to locals
Leverage personal and professional relationships to promote your app during events, classes, etc. Your staff and members are an inexpensive resource to talk about your app. Social media sites, such as Facebook, Twitter, Instagram, and LinkedIn should become a means of your app promotion. Interlink and go about branding everywhere.
7. Email Newsletters
Send emails to your staff and member list promoting your app throughout the year to ensure you are reaching any new users, as well as any changes you have made to your app from feedback you may receive after launch. Send appropriate download links needed within the email for facilitating instant downloads.
8. Social Media Advertisements
Invest in social media ads after analyzing which one is working best for you in your promotions. For example, a B2B corporate app may get more results by promoting LinkedIn ads while a fitness or recreation facility will get more results from Facebook or Twitter ads.
Create a rewards referral system to entice the current users of your app to promote to their friends and other members to gain more downloads and engagement for your app.
10. QR Code Promotions
Promote QR codes everywhere-Instantly provide a quick way to download your app across all social media, through your website, flyers, events and email marketing messages. Remember to include key functionality of your app to encourage and excite users on why they should download your app.
11. Apple App Store & Google Play Store Promotions
The App Stores are a great way to provide a quick promotion and steadily increase your downloads. Continue to provide updates to the app in order to promote a few new or existing functionality to keep your audience engaged.
Do not miss the opportunity to highlight keywords. Optimizing the details page on the Play Stores will get you more visibility and more searchability.
12. Leverage Video
Videos are best for promotions, as an average user nowadays is more inclined towards watching a video than reading through a long article.
Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it through YouTube, Facebook, etc.
13. Appropriate Communities
Discuss about your apps in right communities, internally or externally, which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing to the right audience after identifying their potential.