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Bring the Membership Experience into your Mobile App

Membership is often more than carrying a card with your name on it  – it’s the experience. Studies show that without engaging experiences, 15% of members do not renew.

Time after time, facilities look for a way to effectively represent their membership experience through a brochure, magazine or presentation. While print marketing is the bread-and-butter for many facilities still, new advances in technology are taking company branding to new levels, and today’s consumers want more. Delivering REACH’s completely personalized app will not only have the appeal of a beautiful brochure, but provide deeper insights on where to focus your marketing efforts, as well as provide instant communication to your members.

Keep the focus around membership experience and increasing member engagement by digging into your mobile app analytics right at your finger tips through your REACH Content Management System.  Know how many users are viewing certain buttons and pages with our daily, weekly, and monthly analytics. Focus on what your members want and create more user-specific data, making your marketing more strategic and targeted based on desired outcomes.

On top of the endless measurement possibilities, our app can be integrated into your user’s membership card, having all their information within on app. Simply, the user will provide the name and membership card number within the “Check-In” button on their mobile app, and from there, it will automatically generate a QR Code or Barcode-whichever you desire. The app will then save the membership information so the next time your user comes into your facility, it will automatically be generated within the app!

Want to learn more about our mobile app? Contact us today! 952-944-7727 ext. 214.

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Why digital signage in your Health Care Facility?

On a daily basis, health care facilities see traffic from hundreds or sometimes even thousands of people. To keep communication running smoothly, efficiency is key. Our digital signage allows health care facilities to convey important information in real-time to employees, patients and visitors, streamlining their day-to-day activities.

More and more, digital signage is becoming a necessary piece of large and small medical buildings. Why you ask? Here are 5 important reasons why your facility should consider our digital signage for your health care building:

1. Employee Communication

Instantly provide your employees with important information. Being one of the most dynamic workplaces, it’s challenging to keep staff updated on internal news. Sometimes there is just no time for medical personnel to read emails or even engage in a conversation with co-workers. Our signage is an ideal way to inform staff members about meetings, events, construction, and even room schedules, to keep everyone in the loop.

2. Provide Direction

A hospital can be a real maze if you aren’t familiar with the building. It doesn’t come as a surprise that one of the most important uses for digital signs in health care is in helping people find their way. Directional signage screens can help patients and visitors find where they need to go quickly and easily, making hospital visits and stays less stressful.

3. Emergency Alerts

Sometimes the sound of an alarm bell doesn’t get to everyone — especially in hospitals, where some staff members are harder to reach; additionally, it might cause panic in a building that holds thousands of people by setting off a blaring alarm. Highly visible signage alerts with simple instructions make sure everyone heads to the nearest exit without causing chaos.

4. Compliance rules

While occasional compliance training is proven to be helpful, medical staff might not always remember what was said months or even years ago. Employees can be kept on their toes by repetitively communicating compliance rules and regulations with the help of strategically placed screens throughout the facility.

5. Waiting Rooms

Let’s face it, waiting rooms aren’t too enjoyable; especially those that don’t allow the use of mobile phones. Our signage can be set up to provide patients with interesting content, such as social media feeds, video, news feeds or general health care tips.

Want to learn more on how our signage can be of service to your health care facility? Contact us today at 952-944-7727 ext. 214 or kgibson@reachmedianetwork.com

 

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Top 3 Screen Ideas

Have more flexibility with your design and content with our new features to capture your audience’s attention!
Customize your background layout that best fits YOUR facility’s needs.
Choose from a variety of options including: social media feeds, sports scores, news feeds, video, and more!

 

ThreeScreensIdeas

Want to learn more? Contact us today at 952-944-7727 ext. 214 or kgibson@reachmedianetwork.com.

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6 key design elements to drive engagement

We’ve discussed why design is important, as well as what mistakes users commonly make. In this blog, I’ll give you some tips to engage your audience through content creation. Remember, when your design has the correct elements, viewers are more apt to notice your content and take the message seriously.

Clear, concise communication always prevails. If the intended message is hidden behind scrolling news feeds, weather updates and poor design, how long does it take the audience to receive the message? A distinct, appealing design can clear communication overloads by displaying the main message but also including images.

Have you ever see a handwritten sign taped to a wall? It looks rushed and sloppy, and no matter the message, it often has a negative undertone (for example: “Don’t touch. Wet paint.”). Compare that message to a well, laid out design, and the emotional effect is the exact opposite of the hand written sign. The same rules apply to digital design-you don’t want sloppy, negative content on your signage.

Luckily, not everyone needs a graphic design degree to create engaging content. A few simple tricks will keep your signs lively and entertaining for years to come.

Top six elements of engaging content 

1. Relevant content:

Relevant, up-to-date content is extremely important. Not everyone is interested in your facility’s news, but everyone enjoys being up to date with current events, being drawn into a recent event through a video, or even an update from your social media. Keeping your content fresh and constantly updated will keep your audience drawn into your signage.

2. Clean, concise communication:

If the message is lost, what is the point? Here’s a tip  — look at your content for three seconds. Did you see the message you want your audience to receive? If not, you may need to rethink your message. Most viewers will only glance at your content, rather than stand there and soak it in. Think of your digital signage as billboards. Limit each announcement to one idea and keep text to two short sentences. Use multiple slides to communicate if one isn’t enough, rather than squashing everything onto one.

3. Updates:

An important piece of keeping digital signage entertaining is keeping the content fresh and updated. If you don’t have a new message, at least change the appearance of the announcement to keep people looking at the screen(s). Simply rearrange the components of the announcement or change the images and colors.

4. Photography:

Images speak in volumes to your audience. Using photography to enhance your message could be the difference that makes audience engage and receive your message, rather than ignore it. If you don’t have your own pictures, our stock photos contain hundreds of images to choose from in every category imaginable. Just remember not to go overboard, your message is still number one.

5. Motion:

Adding motion can help grab attention for longer spans of time. This can be done a few different ways: Adding animation to your images or text, or if you have a relevant video, you can increase your audience’s dwell time at your signage by adding these few bits of motion to your screen. It gets better; according to Online Publishers Association, 80 percent of users recall a video ad they viewed in the past 30 days.

6. Interaction:

Always include a call to action with your message: What do you want your target audience to do with the information you are posting? Respond? Repost/share the info? Let them know exactly what to do so that they can get involved (For example: “Like us on Facebook!”). If there isn’t a direct action to take, at least point your viewers to where they can learn more about the topic of your message.

When creating announcements, just keep these rules in mind. By following these guidelines,  your digital signage will attract more viewers and increase your facility’s communications.

 

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Digital Signage: It’s not just for lobbies anymore…

Lobbies and hallways are an obvious spot to put your screens as everyone is trying to hit a high-traffic area. It’s great for getting news, weather and general announcements out to a large audience. But what about targeted messaging inside rooms?

Here are three ideas you may not have thought of:

1. Use digital signage in classrooms…

A lot of classrooms are using computers, projectors and interactive whiteboards. Why not put it all together in a digital sign?

Using your signage to show education programs, as well as publish digital signage messages for students when the teacher isn’t using is a great way to maximize your audience engagement. Educators can even tailor their content on their announcements for their specific classes, so they can remind them of upcoming due dates, quizzes and activities.

Interactive signage can take the classroom experience even further. Use a touchscreen to access the internet, control video playback to allow for discussion breaks, and show teaching resources stored on your network for your students & staff.

2. Use digital displays in meeting rooms…

A presentation on a big, bright screen looks a lot better than a printed agenda. Touchscreens can make the whole experience smoother and more modern. All good presentations encourage audience participation, so why not have them come up and click through it with you?

You can also use large digital signage in meeting rooms for videoconferencing, video streaming and cloud access. And, again, when you’re not presenting, you can show your current announcements and schedules so your audience doesn’t miss out on important messages.

 

3. Use digital signs in patient rooms…

More and more hospitals, clinics and dentists are using digital signage in their waiting rooms, but why not carry the experience over into the examination area or patient’s room?

We’ve all stared at the ceiling for a half an hour while we’re getting our teeth cleaned. Or, we’ve stared around the examination room waiting for the doctor to come in. You could take this opportunity to educate and inform your patients.

For example, showcase health tips, upcoming classes and advertisements for services they may not have considered, like flu shots, blood pressure screenings or tooth whitening.

Wherever you place your signage, don’t think of the room first — think of the audience first. Putting digital signage into smaller spaces gives you the perfect opportunity for targeted messaging/marketing to a tailored audience.

 

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