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13 Key Tips for Mobile App Marketing 2016

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With over 800,000+ apps in the app stores today, it is crucial to not only focus on the design for your app, but also focus on the importance of marketing your app, not only during launch, but over the course of each year.

Below are 13 key tips for mobile app marketing, which will in turn, help you get more user engagement, mileage and downloads.

1. Mobile app Website

Promote your mobile app on your facility’s website by having prominent app download links for both Apple & Google on your website.

Make your website clear and provide answers to all FAQs about your app in a simplistic manner. Websites should also display contact numbers for further assistance to help your members or visitors instantly with any further questions they may have.


2. Mobile app Review Sites

Make sure the important mobile app review sites for your industry have reviewed your app. There are many mobile app review sites which function in specific industries and areas. Connect with the one’s most important to your market and send your info if they have not already reviewed you.

3. Right forums

Discuss about your apps in right forums and provide download links. Look for the popular forums in your market and get hold of right threads which can gain you more users, and ultimately, more downloads. Answer questions and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who is finding the related solution/s.

4. PR and Media

PR and Media is one of the most important pieces in promoting your app to reaching out to all audiences in your target market. Spend the necessary money, especially during the launch phase, through the PR and media promotions to engage with your audience right off the bat. Media loves stories-especially ones a user can relate to. Connecting with your audience on a more personal level within the media can cause word-of-mouth and social media marketing through your users to gain you some free coverage.

5. Highlight Important Functionality of your app

Highlight what buttons are most important for your audience you use on your app. Whether it’s push notifications, the schedule, membership bar code scanner, etc. These days, people want their information fast and want to know exactly what to look for. Catch their attention right away by highlighting the main usability for the app; the first impression of your app is critical for audience retention.

6. Reach to locals

Leverage personal and professional relationships to promote your app during events, classes, etc. Your staff and members are an inexpensive resource to talk about your app. Social media sites, such as Facebook, Twitter, Instagram, and LinkedIn should become a means of your app promotion. Interlink and go about branding everywhere.

7. Email Newsletters

Send emails to your staff and member list promoting your app throughout the year to ensure you are reaching any new users, as well as any changes you have made to your app from feedback you may receive after launch. Send appropriate download links needed within the email for facilitating instant downloads.

8. Social Media Advertisements

Invest in social media ads after analyzing which one is working best for you in your promotions. For example, a B2B corporate app may get more results by promoting LinkedIn ads while a fitness or recreation facility will get more results from Facebook or Twitter ads.

9. Referrals

Create a rewards referral system to entice the current users of your app to promote to their friends and other members to gain more downloads and engagement for your app.

10. QR Code Promotions

Promote QR codes everywhere-Instantly provide a quick way to download your app across all social media, through your website, flyers, events and email marketing messages. Remember to include key functionality of your app to encourage and excite users on why they should download your app.

11. Apple App Store & Google Play Store Promotions

The App Stores are a great way to provide a quick promotion and steadily increase your downloads. Continue to provide updates to the app in order to promote a few new or existing functionality to keep your audience engaged.

Do not miss  the opportunity to highlight keywords.  Optimizing the details page on the Play Stores will get you more visibility and more searchability.

12. Leverage Video

Videos are best for promotions, as an average user nowadays is more inclined towards watching a video than reading through a long article.

Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it through YouTube, Facebook, etc.

13. Appropriate Communities

Discuss about your apps in right communities, internally or externally, which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing to the right audience after identifying their potential.

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Upgrade your Lobby with REACH Digital Signage

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These days, every business is looking for ways to make their space more digitally connected, and for some, more interactive – what better place to provide a digital solution than your main lobby?

As your lobby is the first area your employees and customers enter your building, our digital signage provides you with a “hot spot” for marketing your brand, informing your visitors, and keeping your employees up-to-date with internal communications all while saving you time, money, and hassle compared to traditional signage.

With our robust software, you can easily get up and running with a variety of engaging content on your screens, managing your information real time, and even integrating with news feeds, social media, and other forms of communication that will attract your audience to your main message(s).

1. Who uses digital lobby signage?

Many different types of establishments use digital signage within their lobbies, including but not limited to:

  • Hotels: Hotels are probably the first thing that comes to mind when you think of digital lobby signage, which it can serve numerous purposes including events, everyday news, etc.
  • Offices: Both small businesses and corporate offices use digital signage in their office for internal communications or welcoming visitors.
  • Schools: Digital signage in school lobbies keep campuses connected and students and visitors informed.
  • Medical offices: With patient care technology advancing every minute, so has digital signage for their offices.
  • Banks: Waiting at the bank is a lot less dull with our digital signage.
  • Commercial real estate: Digital signage is a huge value add for commercial real estate spaces, especially when it comes to directories and wayfinding.

2. Why use digital signage?

Our Digital signage has several advantages over traditional signage. Here are just a few reasons to switch to digital:

  • Easy updating: can be easily updated at any time, with changes and new content appearing instantly.
  • Liven up your lobby: Traditional lobby signs are static, whereas our digital signage is dynamic, interactive and adaptable. One lobby screen can show a wide array of content, from web pages to directories to news feeds.
  • Modernize your lobby: Having digital lobby signs gives your entire space a modern, technologically-savvy feel to it.
  • Enhance the customer/guest experience: In addition to serving necessary functions, it can make the customer/guest experience better. REACH’s digital signage can provide your audience with not only information they need, but also supplemental information they didn’t think of asking for.
  • Help grow your business: Some uses of our digital signage can actually help your business gain exposure. Digital signage also gives your lobby a unique touch that will get people talking about you.
  • Make your employees’ jobs easier: they can be a rich source of information, answering customer/guest questions that are usually left up to your employees.

3. How can digital signage be used?

With so many types of businesses using digital signage comes numerous potential uses of it, including but not limited to:

Digital wayfinding

Lobby displays featuring a map or directory of the building can help customers and guests find their way without even having to approach the front desk. A lobby directory within your signage is particularly fitting for hotels, commercial real estate and school campuses.

Soliciting and showcasing reviews

Digital lobby signage gives hotels and other businesses where reviews are vital a way to show off your latest star-ratings or even include a call-to-action asking patrons to submit a review.

Entertaining customers and guests as they wait

When is the last time you waited in a lobby without looking down at your smartphone? Digital signage displaying entertaining content in your lobby, such as a live news feed, social media wall, or video can give your patrons another way to pass the time. You may also want to provide them with other relevant content they may find useful, e.g. health advice in a medical office lobby or financial tips in a bank lobby.

Improving internal communications

The office lobby is usually the first area your employees see when they walk into work, making digital signage an ideal internal communications tool. Companies large or small can display news and announcements, employee achievements, key dashboards or company social media feeds. It’s a worthwhile effort, as effective internal communications has proven benefits for employee engagement and productivity.

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Bring the Membership Experience into your Mobile App

Membership is often more than carrying a card with your name on it  – it’s the experience. Studies show that without engaging experiences, 15% of members do not renew.

Time after time, facilities look for a way to effectively represent their membership experience through a brochure, magazine or presentation. While print marketing is the bread-and-butter for many facilities still, new advances in technology are taking company branding to new levels, and today’s consumers want more. Delivering REACH’s completely personalized app will not only have the appeal of a beautiful brochure, but provide deeper insights on where to focus your marketing efforts, as well as provide instant communication to your members.

Keep the focus around membership experience and increasing member engagement by digging into your mobile app analytics right at your finger tips through your REACH Content Management System.  Know how many users are viewing certain buttons and pages with our daily, weekly, and monthly analytics. Focus on what your members want and create more user-specific data, making your marketing more strategic and targeted based on desired outcomes.

On top of the endless measurement possibilities, our app can be integrated into your user’s membership card, having all their information within on app. Simply, the user will provide the name and membership card number within the “Check-In” button on their mobile app, and from there, it will automatically generate a QR Code or Barcode-whichever you desire. The app will then save the membership information so the next time your user comes into your facility, it will automatically be generated within the app!

Want to learn more about our mobile app? Contact us today! 952-944-7727 ext. 214.

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Increase Your Organization’s Presence in the Mobile App World

How many times a day do you check your mobile phone? Start keeping tabs. You’ll be amazed.

According to web application performance firm New Relic, people, on average, check their mobile phones every 6.5 minutes and about 150 times a day. Each smart phone owner uses an average of 41 apps and spends 127 minutes a day in mobile applications.

With this knowledge and increasing amount of daily obligations during work and leisure hours, mobile phones are considered to be one of the best places to spend time during breaks, for reading news, and to relax. In this day in age, mobile is the perfect way to reach your audience. Are you reaching out to your members through mobile?

Not yet? Look no further. With the constant improvements & new features added to the customizable REACH mobile app, your app can be quickly created with your facility’s brand and information on a budget and timeline. Best part? You can manage all of your information for your mobile app from the same content management platform as you would your digital signage.

Change your schedules, information, and notify your members instantly from your mobile app’s content management site, as well as connect with your members by sending out push notifications to notify your members of any upcoming events, cancellations, etc. You can even host your users membership cards by using our bar code scanner functionality-forget about carrying around a card!

As technology changes, so does your app software; the move to mobile is not slowing down. It’s vital for all organizations to develop and improve their presence on mobile platforms. Best of all, it is one of the easiest ways to keep your members engaged and connected to your organization!

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Multiple Platform Digital Communication Provider

Digital Signage SolutionsNo matter what industry you are in, the competition you face on a daily basis is at an all time high. Nowadays, companies have specific departments that look to find ways to enhance the brand, awareness and to get a step ahead of the rest. With the boost in technology over the last decade, one great way to bring a new look to your organization is by investing in digital communication solutions. By partnering with REACH Media Network, you can find ways to better connect with your customers, patients, students, or congregation. Through the use of our multiple platform digital communication systems, customers will have the ability to engage with your company 24/7.

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