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Key Tips to Launch your Digital Signage successfully

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You purchased your digital signage-now what? You know it is a great resource for your employees and members, but how can you ensure engagement right out of the gate? Without some planning, you could end up with ignored screens and wasted time. With a little extra effort, REACH’s software can ensure to impress your colleagues with interactive content for effective engagement. How you ask? Here are a few tips we recommend prior to launch:

  1. Attainable Goals

It’s important to decide what your main goal you want to achieve from your digital signage. Create a plan and measure the success on a routine basis through your key staff members and ensure you have the right people trained by our experts to know all of your options in displaying your content.

2. Creating Content

Creating engaging content can be one of the most important steps in deploying your digital signage. Our user-friendly software makes it easy to input your message(s) with a variety of background, photo, and widget options to ensure your information is relevant and displayed exactly how you want it.

3. Locations

Decide where you are placing your screens by where your audience will be most engaged. Just because an area gets a lot of foot traffic, doesn’t mean it’s going to be the best location. Think of where your audience is experiencing wait-time (break rooms, elevators, etc).

4. Marketing

Build anticipation with your audience by letting them know to look out for the new and exciting communication tool(s). Build a countdown, post on social media, etc. Not only is it important to advertise prior to your initial launch, but continuing to market throughout the year, keeping your content relevant and engaging.

5. Feedback

Feedback can be the greatest tool for long-term success. Encourage your staff and members to submit feedback on what’s working for them, what could use improvement, and who knows what new ideas may come about from their opinions!

6. Branding

Ensure you are meeting all brand requirements to ensure your content isn’t sending a contradictory message and that it is an extension of your core communication strategy. Our graphic design experts will work with you to create top-of-the-line backgrounds and designed to your approval.

7. Track your Success

Metrics are crucial on tracking the success of your digital signage. Tie it to revenue, to impressions that are reaching your audience, engagement, etc. Focus on the long-term goal of your digital signage and continuing to provide relative content to your members.

Want to learn more on how REACH can help with your communication needs? Contact us today: info@reachmedianetwork.com

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13 Key Tips for Mobile App Marketing 2016

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With over 800,000+ apps in the app stores today, it is crucial to not only focus on the design for your app, but also focus on the importance of marketing your app, not only during launch, but over the course of each year.

Below are 13 key tips for mobile app marketing, which will in turn, help you get more user engagement, mileage and downloads.

1. Mobile app Website

Promote your mobile app on your facility’s website by having prominent app download links for both Apple & Google on your website.

Make your website clear and provide answers to all FAQs about your app in a simplistic manner. Websites should also display contact numbers for further assistance to help your members or visitors instantly with any further questions they may have.


2. Mobile app Review Sites

Make sure the important mobile app review sites for your industry have reviewed your app. There are many mobile app review sites which function in specific industries and areas. Connect with the one’s most important to your market and send your info if they have not already reviewed you.

3. Right forums

Discuss about your apps in right forums and provide download links. Look for the popular forums in your market and get hold of right threads which can gain you more users, and ultimately, more downloads. Answer questions and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who is finding the related solution/s.

4. PR and Media

PR and Media is one of the most important pieces in promoting your app to reaching out to all audiences in your target market. Spend the necessary money, especially during the launch phase, through the PR and media promotions to engage with your audience right off the bat. Media loves stories-especially ones a user can relate to. Connecting with your audience on a more personal level within the media can cause word-of-mouth and social media marketing through your users to gain you some free coverage.

5. Highlight Important Functionality of your app

Highlight what buttons are most important for your audience you use on your app. Whether it’s push notifications, the schedule, membership bar code scanner, etc. These days, people want their information fast and want to know exactly what to look for. Catch their attention right away by highlighting the main usability for the app; the first impression of your app is critical for audience retention.

6. Reach to locals

Leverage personal and professional relationships to promote your app during events, classes, etc. Your staff and members are an inexpensive resource to talk about your app. Social media sites, such as Facebook, Twitter, Instagram, and LinkedIn should become a means of your app promotion. Interlink and go about branding everywhere.

7. Email Newsletters

Send emails to your staff and member list promoting your app throughout the year to ensure you are reaching any new users, as well as any changes you have made to your app from feedback you may receive after launch. Send appropriate download links needed within the email for facilitating instant downloads.

8. Social Media Advertisements

Invest in social media ads after analyzing which one is working best for you in your promotions. For example, a B2B corporate app may get more results by promoting LinkedIn ads while a fitness or recreation facility will get more results from Facebook or Twitter ads.

9. Referrals

Create a rewards referral system to entice the current users of your app to promote to their friends and other members to gain more downloads and engagement for your app.

10. QR Code Promotions

Promote QR codes everywhere-Instantly provide a quick way to download your app across all social media, through your website, flyers, events and email marketing messages. Remember to include key functionality of your app to encourage and excite users on why they should download your app.

11. Apple App Store & Google Play Store Promotions

The App Stores are a great way to provide a quick promotion and steadily increase your downloads. Continue to provide updates to the app in order to promote a few new or existing functionality to keep your audience engaged.

Do not miss  the opportunity to highlight keywords.  Optimizing the details page on the Play Stores will get you more visibility and more searchability.

12. Leverage Video

Videos are best for promotions, as an average user nowadays is more inclined towards watching a video than reading through a long article.

Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it through YouTube, Facebook, etc.

13. Appropriate Communities

Discuss about your apps in right communities, internally or externally, which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing to the right audience after identifying their potential.

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Bring the Membership Experience into your Mobile App

Membership is often more than carrying a card with your name on it  – it’s the experience. Studies show that without engaging experiences, 15% of members do not renew.

Time after time, facilities look for a way to effectively represent their membership experience through a brochure, magazine or presentation. While print marketing is the bread-and-butter for many facilities still, new advances in technology are taking company branding to new levels, and today’s consumers want more. Delivering REACH’s completely personalized app will not only have the appeal of a beautiful brochure, but provide deeper insights on where to focus your marketing efforts, as well as provide instant communication to your members.

Keep the focus around membership experience and increasing member engagement by digging into your mobile app analytics right at your finger tips through your REACH Content Management System.  Know how many users are viewing certain buttons and pages with our daily, weekly, and monthly analytics. Focus on what your members want and create more user-specific data, making your marketing more strategic and targeted based on desired outcomes.

On top of the endless measurement possibilities, our app can be integrated into your user’s membership card, having all their information within on app. Simply, the user will provide the name and membership card number within the “Check-In” button on their mobile app, and from there, it will automatically generate a QR Code or Barcode-whichever you desire. The app will then save the membership information so the next time your user comes into your facility, it will automatically be generated within the app!

Want to learn more about our mobile app? Contact us today! 952-944-7727 ext. 214.

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Integrating Social Media & Digital Products

If you’re using digital signage, touch screens, or mobile app, chances are you’re constantly in search for more engaging content to display.

In today’s world, social media provides for a more personal, customizable way to get your audience involved through your displays or app. Did you know 71% of Internet users are on social media? Colleges, gyms, hotels, and even government spaces are including live social media content into their rotation to drive engagement by showcasing customers’ tweets, Instagram photos, Facebook videos and more.

How exactly can social media be an advantage, not only your digital signage content, but also your business or event? Here are 5 reasons to integrate social media and your digital communication products:

Viewers are more involved

Over time, digital signage that lacks interaction tends to blend into the background after a while, becoming just another advertisement to viewers. By incorporating live social media feeds, you can recapture viewers’ attention by letting them have a say in your display’s content. Within your REACH software, you can pull feeds from Instagram, Facebook and Twitter to allow members and customers instantly see their post hit the big screen.

Generates automated content

With your audience filling your displays with posts, you won’t have to spend time constantly updating your announcements. Guests’ posts will create fresh, automated content will little to no work on your end.

Free word-of-mouth marketing

Who doesn’t love “Free”? Audiences’ love seeing their posts reach displays or apps. However, in the process of doing so, they will also be spreading your brand to all of their followers’ timelines. Pretty clever!

Provides balance

Viewers don’t need another source of pure advertising. By mixing in interactive social media content to your que of announcements, you will give them a reason to engage in your displays and app, raising the chance that they’ll also pay attention to your promotional messages.

Feedback

By incorporating social media with your signage and app, you’ll open up a new channel for guest feedback. Members & customers will see that you care about their thoughts and be much more likely to share (both positive and negative—but hey, that’s how you improve your retention, right?). When you publicly welcome your audience’s input, they’ll return the favor by providing useful feedback and will appreciate the chance to have their voices heard. Win-Win!

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Digital Communications Go to College

Halfway through June already..which means it’s that time to start thinking about Freshman Orientations, “Back-to-College” events, and new technologies.

Is your college campus up with the times? We’re talking digital communications: signage, touchscreens, mobile apps-you name it. For a new college freshman stepping onto a large campus, it can be quite intimidating. Having information readily available is key. Whether it be digital signage, touchscreen wayfinding in buildings to find a classroom or information and alerts right at your fingertips with a mobile-app-can help ease the pressure for your students.

On-campus digital signage can be a powerful tool to help schools gain a competitive communications edge. Having multiple digital communications outlets as well can help tailor specific needs to specific audiences-it can become an important tool to target messages to specific buildings on campus, as well as broadcast updates and emergency notifications to the entire university campus.

Each week, countless events will take place on your campus-by leveraging your signage, you can quickly communicated what’s happening to drive awareness and attendance. Integrate with all of your social media streams to keep your displays fresh and current as well!

What’s even better? Your scheduling software can be integrated with all of your products, so ensuring no duplicate work is needed and your students and staff can receive the most up-to-date event and class information on your signage, touchscreen, or mobile app.

One of the barriers to adding digital communication products in the past has been cost, however, with our new technologies and software, these products have steadily decreased in price and with an enterprise package, you can save your campus money while increasing to multiple digital communication outlets.

Incorporating digital signage on your campus is a reliable way to attract attention. In this generation, students are conditioned to look at digital devices for information. What are you waiting for? Give us a call today to learn more at 952-944-7727 or email us at info@reachmedianetwork.com.

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