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Room Schedule Displays: Top 5 Benefits

One of the biggest assets that sets REACH apart from the competition is our scheduling software and integration capabilities. Whether you are looking to pull in existing data from your current scheduling software (ex. Google Calendar, ActiveNet, RecTrac, etc.), or looking to start from scratch on our CMS scheduling tool, room schedule displays have become a popular method for facilities to control organization for internal appointments, meetings, classes, events, and more!

Expanding beyond traditional digital signage, we have put together the top 5 benefits of using our room schedule displays:

  1. Increased Efficiency: When effective schedule integrations/software is implemented, it makes an entire facility run more smoothly and efficiently. Our software allows for your audience to quickly find available rooms, utilize automatic workflow, and find more information on events/classes going on during a specific day, week, etc.
  2. Increased Productivity: Reduce “no shows”, double-booking, and overall wasted time. Avoid duplicate work by integrating with your current scheduling software. Allow your audience to access all meeting, class, and event information in one place and see immediate changes in real-time.
  3. Customization: Our room schedule displays allow to customize to your brand and content displayed. Not only will you be able to display your schedules, but you can also display your screen announcements within your room schedule displays. Why not use it as a marketing tool as well!
  4. Accessibility: Allow your users to view different schedules, meeting information, and time instantly on each room schedule display tablet.
  5. Support: Easily reserve room space, equipment, etc. through the software. Relieve the stress of a resource not being available at the time of the meeting or event!

Want to learn more about our room schedule displays? Contact us today at info@reachmedianetwork.com.

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Why Digital Signage in Healthcare?

There are multiple reasons why you should consider digital signage for your healthcare facility-for example, patient wait time is a perfect opportunity to incorporate REACH’s digital signage. Our software allows you to send targeted messages from a central point, be it a reception desk or a communications department, and update all of your content in real-time through our web-based content management system.

Many clinics and hospitals already benefit from digital signage as it is a versatile and cost effective tool to allow your messages not only to display at one location, but multiple locations across your network. Send out key health advice, season warnings, staff messages, etc. through our easy-to-use platform. To ensure to not only get your messages across, but to entertain your patients, our software allows for video, social media feeds, etc.

On a daily basis, health care facilities see traffic from hundreds or sometimes even thousands of people. To keep communication running smoothly, efficiency is key. Here are 5 important reasons why your facility should consider our digital signage for your health care building:

1. Employee Communication

Instantly provide your employees with important information. Being one of the most dynamic workplaces, it’s challenging to keep staff updated on internal news. Sometimes there is just no time for medical personnel to read emails or even engage in a conversation with co-workers. Our signage is an ideal way to inform staff members about meetings, events, construction, and even room schedules, to keep everyone in the loop.

2. Provide Direction

A hospital can be a real maze if you aren’t familiar with the building. It doesn’t come as a surprise that one of the most important uses for digital signs in health care is in helping people find their way. Directional signage screens can help patients and visitors find where they need to go quickly and easily, making hospital visits and stays less stressful.

3. Emergency Alerts

Sometimes the sound of an alarm bell doesn’t get to everyone — especially in hospitals, where some staff members are harder to reach; additionally, it might cause panic in a building that holds thousands of people by setting off a blaring alarm. Highly visible signage alerts with simple instructions make sure everyone heads to the nearest exit without causing chaos.

4. Compliance rules

While occasional compliance training is proven to be helpful, medical staff might not always remember what was said months or even years ago. Employees can be kept on their toes by repetitively communicating compliance rules and regulations with the help of strategically placed screens throughout the facility.

5. Waiting Rooms

Let’s face it, waiting rooms aren’t too enjoyable; especially those that don’t allow the use of mobile phones. Our signage can be set up to provide patients with interesting content, such as social media feeds, video, news feeds or general health care tips.

Want to learn more on how our signage can be of service to your health care facility? Contact us today at 952-944-7727 ext. 214 or info@reachmedianetwork.com

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Key Tips to Launch your Digital Signage successfully

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You purchased your digital signage-now what? You know it is a great resource for your employees and members, but how can you ensure engagement right out of the gate? Without some planning, you could end up with ignored screens and wasted time. With a little extra effort, REACH’s software can ensure to impress your colleagues with interactive content for effective engagement. How you ask? Here are a few tips we recommend prior to launch:

  1. Attainable Goals

It’s important to decide what your main goal you want to achieve from your digital signage. Create a plan and measure the success on a routine basis through your key staff members and ensure you have the right people trained by our experts to know all of your options in displaying your content.

2. Creating Content

Creating engaging content can be one of the most important steps in deploying your digital signage. Our user-friendly software makes it easy to input your message(s) with a variety of background, photo, and widget options to ensure your information is relevant and displayed exactly how you want it.

3. Locations

Decide where you are placing your screens by where your audience will be most engaged. Just because an area gets a lot of foot traffic, doesn’t mean it’s going to be the best location. Think of where your audience is experiencing wait-time (break rooms, elevators, etc).

4. Marketing

Build anticipation with your audience by letting them know to look out for the new and exciting communication tool(s). Build a countdown, post on social media, etc. Not only is it important to advertise prior to your initial launch, but continuing to market throughout the year, keeping your content relevant and engaging.

5. Feedback

Feedback can be the greatest tool for long-term success. Encourage your staff and members to submit feedback on what’s working for them, what could use improvement, and who knows what new ideas may come about from their opinions!

6. Branding

Ensure you are meeting all brand requirements to ensure your content isn’t sending a contradictory message and that it is an extension of your core communication strategy. Our graphic design experts will work with you to create top-of-the-line backgrounds and designed to your approval.

7. Track your Success

Metrics are crucial on tracking the success of your digital signage. Tie it to revenue, to impressions that are reaching your audience, engagement, etc. Focus on the long-term goal of your digital signage and continuing to provide relative content to your members.

Want to learn more on how REACH can help with your communication needs? Contact us today: info@reachmedianetwork.com

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13 Key Tips for Mobile App Marketing 2016

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With over 800,000+ apps in the app stores today, it is crucial to not only focus on the design for your app, but also focus on the importance of marketing your app, not only during launch, but over the course of each year.

Below are 13 key tips for mobile app marketing, which will in turn, help you get more user engagement, mileage and downloads.

1. Mobile app Website

Promote your mobile app on your facility’s website by having prominent app download links for both Apple & Google on your website.

Make your website clear and provide answers to all FAQs about your app in a simplistic manner. Websites should also display contact numbers for further assistance to help your members or visitors instantly with any further questions they may have.


2. Mobile app Review Sites

Make sure the important mobile app review sites for your industry have reviewed your app. There are many mobile app review sites which function in specific industries and areas. Connect with the one’s most important to your market and send your info if they have not already reviewed you.

3. Right forums

Discuss about your apps in right forums and provide download links. Look for the popular forums in your market and get hold of right threads which can gain you more users, and ultimately, more downloads. Answer questions and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who is finding the related solution/s.

4. PR and Media

PR and Media is one of the most important pieces in promoting your app to reaching out to all audiences in your target market. Spend the necessary money, especially during the launch phase, through the PR and media promotions to engage with your audience right off the bat. Media loves stories-especially ones a user can relate to. Connecting with your audience on a more personal level within the media can cause word-of-mouth and social media marketing through your users to gain you some free coverage.

5. Highlight Important Functionality of your app

Highlight what buttons are most important for your audience you use on your app. Whether it’s push notifications, the schedule, membership bar code scanner, etc. These days, people want their information fast and want to know exactly what to look for. Catch their attention right away by highlighting the main usability for the app; the first impression of your app is critical for audience retention.

6. Reach to locals

Leverage personal and professional relationships to promote your app during events, classes, etc. Your staff and members are an inexpensive resource to talk about your app. Social media sites, such as Facebook, Twitter, Instagram, and LinkedIn should become a means of your app promotion. Interlink and go about branding everywhere.

7. Email Newsletters

Send emails to your staff and member list promoting your app throughout the year to ensure you are reaching any new users, as well as any changes you have made to your app from feedback you may receive after launch. Send appropriate download links needed within the email for facilitating instant downloads.

8. Social Media Advertisements

Invest in social media ads after analyzing which one is working best for you in your promotions. For example, a B2B corporate app may get more results by promoting LinkedIn ads while a fitness or recreation facility will get more results from Facebook or Twitter ads.

9. Referrals

Create a rewards referral system to entice the current users of your app to promote to their friends and other members to gain more downloads and engagement for your app.

10. QR Code Promotions

Promote QR codes everywhere-Instantly provide a quick way to download your app across all social media, through your website, flyers, events and email marketing messages. Remember to include key functionality of your app to encourage and excite users on why they should download your app.

11. Apple App Store & Google Play Store Promotions

The App Stores are a great way to provide a quick promotion and steadily increase your downloads. Continue to provide updates to the app in order to promote a few new or existing functionality to keep your audience engaged.

Do not miss  the opportunity to highlight keywords.  Optimizing the details page on the Play Stores will get you more visibility and more searchability.

12. Leverage Video

Videos are best for promotions, as an average user nowadays is more inclined towards watching a video than reading through a long article.

Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it through YouTube, Facebook, etc.

13. Appropriate Communities

Discuss about your apps in right communities, internally or externally, which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing to the right audience after identifying their potential.

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Upgrade your Lobby with REACH Digital Signage

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These days, every business is looking for ways to make their space more digitally connected, and for some, more interactive – what better place to provide a digital solution than your main lobby?

As your lobby is the first area your employees and customers enter your building, our digital signage provides you with a “hot spot” for marketing your brand, informing your visitors, and keeping your employees up-to-date with internal communications all while saving you time, money, and hassle compared to traditional signage.

With our robust software, you can easily get up and running with a variety of engaging content on your screens, managing your information real time, and even integrating with news feeds, social media, and other forms of communication that will attract your audience to your main message(s).

1. Who uses digital lobby signage?

Many different types of establishments use digital signage within their lobbies, including but not limited to:

  • Hotels: Hotels are probably the first thing that comes to mind when you think of digital lobby signage, which it can serve numerous purposes including events, everyday news, etc.
  • Offices: Both small businesses and corporate offices use digital signage in their office for internal communications or welcoming visitors.
  • Schools: Digital signage in school lobbies keep campuses connected and students and visitors informed.
  • Medical offices: With patient care technology advancing every minute, so has digital signage for their offices.
  • Banks: Waiting at the bank is a lot less dull with our digital signage.
  • Commercial real estate: Digital signage is a huge value add for commercial real estate spaces, especially when it comes to directories and wayfinding.

2. Why use digital signage?

Our Digital signage has several advantages over traditional signage. Here are just a few reasons to switch to digital:

  • Easy updating: can be easily updated at any time, with changes and new content appearing instantly.
  • Liven up your lobby: Traditional lobby signs are static, whereas our digital signage is dynamic, interactive and adaptable. One lobby screen can show a wide array of content, from web pages to directories to news feeds.
  • Modernize your lobby: Having digital lobby signs gives your entire space a modern, technologically-savvy feel to it.
  • Enhance the customer/guest experience: In addition to serving necessary functions, it can make the customer/guest experience better. REACH’s digital signage can provide your audience with not only information they need, but also supplemental information they didn’t think of asking for.
  • Help grow your business: Some uses of our digital signage can actually help your business gain exposure. Digital signage also gives your lobby a unique touch that will get people talking about you.
  • Make your employees’ jobs easier: they can be a rich source of information, answering customer/guest questions that are usually left up to your employees.

3. How can digital signage be used?

With so many types of businesses using digital signage comes numerous potential uses of it, including but not limited to:

Digital wayfinding

Lobby displays featuring a map or directory of the building can help customers and guests find their way without even having to approach the front desk. A lobby directory within your signage is particularly fitting for hotels, commercial real estate and school campuses.

Soliciting and showcasing reviews

Digital lobby signage gives hotels and other businesses where reviews are vital a way to show off your latest star-ratings or even include a call-to-action asking patrons to submit a review.

Entertaining customers and guests as they wait

When is the last time you waited in a lobby without looking down at your smartphone? Digital signage displaying entertaining content in your lobby, such as a live news feed, social media wall, or video can give your patrons another way to pass the time. You may also want to provide them with other relevant content they may find useful, e.g. health advice in a medical office lobby or financial tips in a bank lobby.

Improving internal communications

The office lobby is usually the first area your employees see when they walk into work, making digital signage an ideal internal communications tool. Companies large or small can display news and announcements, employee achievements, key dashboards or company social media feeds. It’s a worthwhile effort, as effective internal communications has proven benefits for employee engagement and productivity.

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Contact Us Today for More Information