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6 key design elements to drive engagement

We’ve discussed why design is important, as well as what mistakes users commonly make. In this blog, I’ll give you some tips to engage your audience through content creation. Remember, when your design has the correct elements, viewers are more apt to notice your content and take the message seriously.

Clear, concise communication always prevails. If the intended message is hidden behind scrolling news feeds, weather updates and poor design, how long does it take the audience to receive the message? A distinct, appealing design can clear communication overloads by displaying the main message but also including images.

Have you ever see a handwritten sign taped to a wall? It looks rushed and sloppy, and no matter the message, it often has a negative undertone (for example: “Don’t touch. Wet paint.”). Compare that message to a well, laid out design, and the emotional effect is the exact opposite of the hand written sign. The same rules apply to digital design-you don’t want sloppy, negative content on your signage.

Luckily, not everyone needs a graphic design degree to create engaging content. A few simple tricks will keep your signs lively and entertaining for years to come.

Top six elements of engaging content 

1. Relevant content:

Relevant, up-to-date content is extremely important. Not everyone is interested in your facility’s news, but everyone enjoys being up to date with current events, being drawn into a recent event through a video, or even an update from your social media. Keeping your content fresh and constantly updated will keep your audience drawn into your signage.

2. Clean, concise communication:

If the message is lost, what is the point? Here’s a tip  — look at your content for three seconds. Did you see the message you want your audience to receive? If not, you may need to rethink your message. Most viewers will only glance at your content, rather than stand there and soak it in. Think of your digital signage as billboards. Limit each announcement to one idea and keep text to two short sentences. Use multiple slides to communicate if one isn’t enough, rather than squashing everything onto one.

3. Updates:

An important piece of keeping digital signage entertaining is keeping the content fresh and updated. If you don’t have a new message, at least change the appearance of the announcement to keep people looking at the screen(s). Simply rearrange the components of the announcement or change the images and colors.

4. Photography:

Images speak in volumes to your audience. Using photography to enhance your message could be the difference that makes audience engage and receive your message, rather than ignore it. If you don’t have your own pictures, our stock photos contain hundreds of images to choose from in every category imaginable. Just remember not to go overboard, your message is still number one.

5. Motion:

Adding motion can help grab attention for longer spans of time. This can be done a few different ways: Adding animation to your images or text, or if you have a relevant video, you can increase your audience’s dwell time at your signage by adding these few bits of motion to your screen. It gets better; according to Online Publishers Association, 80 percent of users recall a video ad they viewed in the past 30 days.

6. Interaction:

Always include a call to action with your message: What do you want your target audience to do with the information you are posting? Respond? Repost/share the info? Let them know exactly what to do so that they can get involved (For example: “Like us on Facebook!”). If there isn’t a direct action to take, at least point your viewers to where they can learn more about the topic of your message.

When creating announcements, just keep these rules in mind. By following these guidelines,  your digital signage will attract more viewers and increase your facility’s communications.

 

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Digital Communications Go to College

Halfway through June already..which means it’s that time to start thinking about Freshman Orientations, “Back-to-College” events, and new technologies.

Is your college campus up with the times? We’re talking digital communications: signage, touchscreens, mobile apps-you name it. For a new college freshman stepping onto a large campus, it can be quite intimidating. Having information readily available is key. Whether it be digital signage, touchscreen wayfinding in buildings to find a classroom or information and alerts right at your fingertips with a mobile-app-can help ease the pressure for your students.

On-campus digital signage can be a powerful tool to help schools gain a competitive communications edge. Having multiple digital communications outlets as well can help tailor specific needs to specific audiences-it can become an important tool to target messages to specific buildings on campus, as well as broadcast updates and emergency notifications to the entire university campus.

Each week, countless events will take place on your campus-by leveraging your signage, you can quickly communicated what’s happening to drive awareness and attendance. Integrate with all of your social media streams to keep your displays fresh and current as well!

What’s even better? Your scheduling software can be integrated with all of your products, so ensuring no duplicate work is needed and your students and staff can receive the most up-to-date event and class information on your signage, touchscreen, or mobile app.

One of the barriers to adding digital communication products in the past has been cost, however, with our new technologies and software, these products have steadily decreased in price and with an enterprise package, you can save your campus money while increasing to multiple digital communication outlets.

Incorporating digital signage on your campus is a reliable way to attract attention. In this generation, students are conditioned to look at digital devices for information. What are you waiting for? Give us a call today to learn more at 952-944-7727 or email us at info@reachmedianetwork.com.

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Video Walls: An Eye-Popping Experience

There’s no question: an entire wall of screens will grab your audiences’ attention over one single digital signage screen. Content, visuals, and the ability to add in multiple outlets of communication are just a few reasons why companies are starting to invest in video walls. Based on your content needs, we work with you to decide which communication tools will work best.

 

What are some of the most popular uses of video walls out in the digital signage industry? Below are five reasons why facilities are moving towards this product, in addition to their current digital communication tools.

 

  1. Social Media Boards

 

Active in social media? Use more than one outlet to promote your organization? No problem. Bring your content to life utilizing a video wall. Display multiple feeds at once, allowing viewers to see posts of their choice-pictures, news information, job openings, you name it-your audience can choose which information pertains the most to them, and more than likely, ensure they are following your social media site on their personal devices.

 

  1. Multiple Content Outlets

 

Schedules, facility information, and cable channels are a few ways companies are customizing their video walls. Multiple screens means multiple content outlets, where you are able to show different content per display, making it incredibly helpful to tailor to multiple audiences. Best part? Only one player needed!

 

  1. Full-Screen Visuals

 

Being the most popular option, video walls tend to impress viewers with large-scale graphics and videos displayed on multiple screens to create a digital visual that goes beyond the current size of a single sign display. For example, main lobbies can project striking visuals that even include live TV onto their video walls.

 

  1. Interactivity

 

Embed touchpoints into your signage to bring your audience into a virtual reality. Use touchscreen(s) to enhance your wall by bringing your viewers from a flat to interactive world.

 

  1. Data Communications

 

Integrate your scheduling software right onto your video wall. Use one or multiple screens to display the most up-to-date information for your viewers. Because of the larger display space, you are now able to showcase large amounts of information that can be visible to multiple people at the same time. Less wait time equals a happy customer!

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