You successfully deployed a digital signage solution that fits your needs-now what? After your initial training, can navigate your CMS software — but do you actually know how to reap the benefits of digital signage?
Simple: create eye-catching fresh content! Sound painful? You’re not alone; many users struggle to keep their content looking “awe” worthy- The good news is that most common digital content blunders are easy to fix! After making a few simple changes to your strategy, you will see an instant increase in audience engagement. To get you started, here are the four common mistakes facilities seem to make when creating content for their digital signage:
1. Boring content
It doesn’t matter what type of screens you are using — plain content will ruin your audience engagement. Digital signage is meant to attract attention and encourage awareness. If your content is black text on a white background, you might as well throw a tarp over your signs.
While there might not be anything you can do to pep up a message like: “Meeting in the Conference Room at 3 p.m.,” you can make the appearance fun. Photography is a tried-and-true method of engaging audiences. Stock photography is a helpful resource for embellishing generic messages-as well as adding animation. Motion graphics can easily transform slides from boring to mesmerizing. You can also add in short video links to turn longer messages into more appealing content.
2. Stale, moldy slides
Viewers want fresh content on a regular basis. Even if you don’t have a new announcement to add, changing the visual appearance can give old messages a new light. A quick change of the color, images, or animation can work wonders.
3. Information overload
Here’s a full day’s schedule, a message from the facility, and an upcoming event — you have 10 seconds to digest all of that! Go!
Lack of focus leads to confusion. Digital signage is meant to streamline communications, not jam all communication into a short period of time. If one slide covers all the topics of your newsletter … you’re not using your announcement space properly. Keep asides to the side and limit the content of the slide to one idea, for example: “Free Food: Friday, July 24, 2015, 1-3 p.m.”
4. Death by novel
Audiences want brief messages that are easy to digest — so long text passages in a tiny font size is a content disaster. If your audience doesn’t get the message in 3 seconds, you need to delete some text.
Remember, this is digital signage — not an essay. Paragraphs are a turnoff. Try to keep your message to two short sentences at most. If you can’t limit your text, then split your message into multiple slides.
Don’t limit the effectiveness of your digital content with common mistakes. These are easy fixes, and can only lead to improvement. Viewers must stay engaged with fresh, relevant content so that you get the most out of your digital communication products!