Lobbies and hallways are an obvious spot to put your screens as everyone is trying to hit a high-traffic area. It’s great for getting news, weather and general announcements out to a large audience. But what about targeted messaging inside rooms?
Here are three ideas you may not have thought of:
1. Use digital signage in classrooms…
A lot of classrooms are using computers, projectors and interactive whiteboards. Why not put it all together in a digital sign?
Using your signage to show education programs, as well as publish digital signage messages for students when the teacher isn’t using is a great way to maximize your audience engagement. Educators can even tailor their content on their announcements for their specific classes, so they can remind them of upcoming due dates, quizzes and activities.
Interactive signage can take the classroom experience even further. Use a touchscreen to access the internet, control video playback to allow for discussion breaks, and show teaching resources stored on your network for your students & staff.
2. Use digital displays in meeting rooms…
A presentation on a big, bright screen looks a lot better than a printed agenda. Touchscreens can make the whole experience smoother and more modern. All good presentations encourage audience participation, so why not have them come up and click through it with you?
You can also use large digital signage in meeting rooms for videoconferencing, video streaming and cloud access. And, again, when you’re not presenting, you can show your current announcements and schedules so your audience doesn’t miss out on important messages.
3. Use digital signs in patient rooms…
More and more hospitals, clinics and dentists are using digital signage in their waiting rooms, but why not carry the experience over into the examination area or patient’s room?
We’ve all stared at the ceiling for a half an hour while we’re getting our teeth cleaned. Or, we’ve stared around the examination room waiting for the doctor to come in. You could take this opportunity to educate and inform your patients.
For example, showcase health tips, upcoming classes and advertisements for services they may not have considered, like flu shots, blood pressure screenings or tooth whitening.
Wherever you place your signage, don’t think of the room first — think of the audience first. Putting digital signage into smaller spaces gives you the perfect opportunity for targeted messaging/marketing to a tailored audience.