If you’re using digital signage, touch screens, or mobile app, chances are you’re constantly in search for more engaging content to display.

In today’s world, social media provides for a more personal, customizable way to get your audience involved through your displays or app. Did you know 71% of Internet users are on social media? Colleges, gyms, hotels, and even government spaces are including live social media content into their rotation to drive engagement by showcasing customers’ tweets, Instagram photos, Facebook videos and more.

How exactly can social media be an advantage, not only your digital signage content, but also your business or event? Here are 5 reasons to integrate social media and your digital communication products:

Viewers are more involved

Over time, digital signage that lacks interaction tends to blend into the background after a while, becoming just another advertisement to viewers. By incorporating live social media feeds, you can recapture viewers’ attention by letting them have a say in your display’s content. Within your REACH software, you can pull feeds from Instagram, Facebook and Twitter to allow members and customers instantly see their post hit the big screen.

Generates automated content

With your audience filling your displays with posts, you won’t have to spend time constantly updating your announcements. Guests’ posts will create fresh, automated content will little to no work on your end.

Free word-of-mouth marketing

Who doesn’t love “Free”? Audiences’ love seeing their posts reach displays or apps. However, in the process of doing so, they will also be spreading your brand to all of their followers’ timelines. Pretty clever!

Provides balance

Viewers don’t need another source of pure advertising. By mixing in interactive social media content to your que of announcements, you will give them a reason to engage in your displays and app, raising the chance that they’ll also pay attention to your promotional messages.

Feedback

By incorporating social media with your signage and app, you’ll open up a new channel for guest feedback. Members & customers will see that you care about their thoughts and be much more likely to share (both positive and negative—but hey, that’s how you improve your retention, right?). When you publicly welcome your audience’s input, they’ll return the favor by providing useful feedback and will appreciate the chance to have their voices heard. Win-Win!