Your digital signage plays a large role in marketing products. The product, in general, is recognized as one of the most successful methods in grabbing consumer attention with nearly 1 in 5 of those who viewed an announcement via digital signage has made an unplanned decision or purchase after viewing the event or item on your screen(s). This advertising method can even be effectively used for other services, such as wayfinding.

Wayfinding provides consumers and members an easy way to direct them to their desired destination. Wayfinding is often displayed within a building and is an efficient self-service source. These can be color-coded as well and include helpful icons, for example, the “You are here” locator, and help guide individuals to the right direction. As wayfinding maps are becoming increasingly interactive and paper maps are being more obsolete, a quick touch of a screen can provide helpful information on the destination as well as provide step-by-step directions within seconds. They can also be used in a variety of industries, such as university campuses and healthcare settings.

Benefits of Wayfinding Maps:

  • Reduces the time spent at a location and alleviates the need to contact staff for assistance.
  •  Extremely easy to upload new changes to the system and the updates can be made in real time.
  • Utilized for advertisements, announcements, and provides information on products and services a facility offers.
  • Customizable to your facility’s brand and overall theme.

Wayfinding is just one of the many ways digital signage is being used to enhance the consumer experience. It also alleviates pressure among staff members to provide information that could be easily relayed through digital signage.