It comes to no surprise to hear young people in the demographic group called “millenials” are consuming the majority of their news and entertainment information through some kind of digital screen outlet. In fact, according to a study done by Deloitte, even the old standby, the television, is becoming a “secondary source”, pushed aside by handheld phone or tablet devices.
It may come as common sense, but any business or organization who plans on targeting their information at this group should be utilizing digital communications they are more likely to notice and trust. Increasingly, digital signage in education is spreading quickly through REACH; it’s visually interesting and an efficient way of communicating school activities and important information as 97 percent of students prefer to receive information via digital channels.
There are numerous ways digital signage panels can be utilized to reach your desired audience, but below, you will find a few reasons to consider the use of digital signage to reach your students effectively and efficiently. Why you ask? Digital signage frees up space, can display vital emergency information immediately, and above all, capture your viewers attention.
Reduce clutter and confusion
Think back to those giant bulletin boards that took up large amounts of wall space and were cluttered with outdated information or unapproved flyers? Our digital signage can free up that space, making approval for posts mandatory and impossible to get around, and put the maintenance in the hands of one or two staff members rather than multiple users.
More and more campuses are utilizing students’ cellphones to push out emergency information in real-time through text or email messages. Complementing those one-to-one student communications, a digital signage system used throughout a school campus is an efficient and immediate way to alert students and staff who may not have access via their phone to any weather or security-related emergencies. Standard messages can be kept in your que of announcements to be posted when needed, or new messages can be created on the fly to address any unexpected situations that arise.
No matter what kind of education facility you visit, there are always locations where students are a target audience as they stand in line. In the library, at the main office or in the cafeteria, a dynamic digital signage display will catch their attention more effectively than a flyer posted on a bulletin board. Weather reports, deadlines, weekly specials… there is no limit to the kinds of information you can share. And, since you are sharing more than one message with each announcement — the return on investment is easy to see in reduced usage of paper and ink, not to mention a better informed target audience.